Beyond Twitter: The Social Media Advanced Course Sunday, May 1, 8:45 - 10:00 am CME Credit Hours: 1.25 In 2022, as evidenced by the high utilization rates among surgeons and patients alike, most people have at least a basic understanding of social media. Previous symposiums focused on how to use hashtags or set up a Facebook account. However, the audience is more sophisticated now, and we, therefore, want to move on to more complex topics where controversy and uncertainty remain. Areas of ongoing equipoise include how to balance online activity with patient privacy, how to best manage your platform and online reputation, how to expand use beyond Twitter and Facebook, and how to navigate ethical dilemmas of social media use among surgeons. Objectives At the conclusion of this session, participants should be able to: Recognize how to use other platforms such as Instagram and TikTok to reach your intended audience. Identify important common pitfalls that could hurt the provider or the patient. Cultivate a healthy online reputation that can be leveraged to achieve your professional goals. Agenda Co-Directors: Sean Langenfeld, MD, Omaha, NE Cedrek McFadden, MD, Greenville, SC 8:45 am Introduction Sean Langenfeld, MD, Omaha, NE Cedrek McFadden, MD, Greenville, SC 8:50 am I Learned it by Watching YouTube: Pros and Cons of Online Surgical Education Lindsey Goldstein, Gainesville, FL 9:00 am User Beware: HIPAA Violations, Retaliation, and Internet Trolls Deborah Keller, MS, MD, Sacramento, CA 9:10 am Somebody’s Watching Me: Learning and Cultivating Your Audience, Including Patients and Providers Joshua Bleier, Philadelphia, PA 9:20 am “Twitter is so 2000 and Late”: Professional Use of Social Media Platforms Zuri Murrell, MD, Beverly Hills, CA 9:30 am Online Reputation Management: Building a Practice and Navigating Unhappy Patients Daniel Popowich, MD, East Hills, NY 9:45 am Questions and Answers 10:00 am Adjourn